TOC
1- Introduction
2-Demand Of Digital Marketing
3-Why Choose Digital Marketing as Career?
4-Career Opportunities In Digital Marketing
5-Is Digital Marketing Field Futuristic?
6-What Is The Minimum Earning Expectation In Digital Marketing Career?
7-Skills Required In Digital Marketing Field
8-How to Start Your Career In Digital Marketing?
9-FAQS
10-Conclusion
Introduction
Digital marketing is a key for a successful business in today’s life.For success and growth of business it is essential to grow business digitally. A career in online marketing is powerful and futuristic not only in cities but in small towns and villages as well. It’s all about growing your business or promoting your products or services on an online platform. It is an easy and cheaper way to connect people across the world.
aid advertiser and many more. Basically this is a skill based career option. We will discuss all the fields in detail later.
Demand Of Digital Marketing
This is a rapidly growing technique of doing business everywhere. It has some factors. Why is it so popular? For better understanding, go through points written below:
1- Demand On A Boost:
Every organisation requires such a technology to grow and to stay in this competitive world of Industry. It is a cheaper and at the same time very convenient way to increase traffic which can generate leads for your business or services. Digital marketing is used in all kinds of service sectors like beauty services, health services, banking sectors, retail stores, education sector etc.
2-Various Career Options:
This field provides a bucket of various career options. One has the skills and gets a very high potential job opportunity accordingly. This field has vast opportunities for building a career in it. Here are some variations of career options like content creator, email marketer, digital marketing manager, web designer, SEO specialist,
Its main character is the flexibility of your time, your skills and your choice of career.
You can be a freelancer or run an agency or do a job in the corporate sector, it’s totally up to you.Only such types of skill based courses give you such reliable and flexible choices.
3- No Educational Qualification Degree Requires:
As it is a skill based career option, there is no educational degree required. If you are not so good in your academics, you can earn more than any well qualified person if you learn digital marketing skills well. If you have your related certificates of this field and experience as well then you have great earning opportunities here.
4-Faster Growth Comparative Other Career Options:
In this field there is a higher chance to grow fast than any other Industry. It has a very vast range of career opportunities and skill based opportunities rules over Industries as they are the backbone of their businesses. All you need to know about is the growing strategies and their implementation in the right way. The more you gain experience, the more you earn.
Why Choose Digital Marketing As A Career?
Digital Marketing is a great career option for anyone.Demand of skilled digital marketer is growing day by day.Again we have different points to understand in a better way.
1- Increasing Demand:
This Industry is on a boom and who does not want to grow. By using a digital platform any service, business or Industry can grow in a short time. Audiences can be attracted on social media platforms. It has become very easy to reach your targeted audience very easily and fast. It has a very large number of job opportunities.
2-Multiple Career Opportunities:
In this field you have multiple choices of your career opportunities. Some are listed below:
- Content Marketer
- Web designer
- SEO Specialist
- Social Media Marketer
- Email Marketing Manager
- Digital Marketing Manager
- Paid Ads Manager
3-High Paid Packages:
Digital marketing is a field where you can get a high salary package. This industry pays a very good salary package if you are skilled and have good knowledge and expertise in this field. If you work in a corporate sector then you can easily earn a valuable amount and you can work as a freelancer, can run your own agency, can earn through running ads on social media platforms. It’s a field where you earn totally worth your time.
4-Your Skill and Personal Development:
Online marketing gives you exposure in continuous learning and gaining knowledge with changing modules. This field constantly adopts new policies with the changing terms of google and many other things. It is very necessary to be updated by learning new technologies to remain in this competitive field. This field gives you professional and personal development.
5-Worldwide Demand Of Digital Marketing:
Digital marketing skills are in demand worldwide.One can run his/her business
Globally. Every business seeks growth worldwide, here starts the role of a digital
Marketer. This demand impact in a highly positive way in growth of a person
Who is in the field of internet marketing. Digital marketer can earn globally.
Career Opportunities In Digital Marketing:
Digital marketing is a vast field full of opportunities with different kinds of skills.
There are various role of internet marketing which is used for earning, let’s have
A look:
1-Social Media Marketing:
A social media marketer has the skills of boosting a business with the social media
Knowledge. Branding and promotion of business through social media is one of the
Important skill of an online marketer. With lesser effort and a cheaper budget
Can boost a business in less time worldwide through this platform.
2- SEO(Search Engine Optimization) and SEM (Search Engine Marketing):
In this field one can earn via becoming an SEO/SEM manager or director. The
ranking of websites is done in top searches by users with paid strategies. An SEO
Manager ensures to gather organic traffic on the website with maximum leads and
Sales for the business.
3-Content Marketer:
A content marketer earns through writing content or blogs for a company’s website.
If people search for related keywords then that keyword should be in their content
So that users come to their site and they get satisfaction from their queries. The
main job of a content writer is to make blog interesting and has the power to convert
audience into customers.
4-Email Marketer:
An Email marketer can work as manager of a business. Through email campaigns
one can generate customers for the business. Creation and execution of emails is
The main work of an email marketer.
5-Social Media Influencer:
A social media influencer should be perfect in building relations with people and can
Influence the people. Social media marketing manager is a job of hiring the influencers
to promote the products and services. Through videos and images or other activities
They increase the sales.
Is the Digital Marketing Field Futuristic?
Yes,definitely this field is futuristic and even more growing and in demand in comparison to other businesses. Constant change in techniques and policies
Make it new in different aspects. The continuous learning and growth is the
Basic nature of this field as everyone is now going digital either it is a small
Business in a small town or a grand umpire in a metro city. Everyone is being
online. New generation totally depends on internet marketing and online shopping.
Hence this online marketing has a very bright future. The new features like Gemini and Ai transforming brands and youth adapt new things easily so it gives a huge shift through this strategy. Thus it is a future proof and demanding field. It is adapting new technologies, updating the policies from time to time to stay constant in rapidly growing competition in each field. Digital marketing gives a secure and developing path.
What Is The Minimum Earning Expectation In A Digital Marketing Career?
Earning depends on a field but there are many more circumstances as what is the skills of a person or where does he/she lives means if you are in a small village then according to the livelihood your salary is alike but if you are in a big city then it obviously differs comparatively, the brand also affects your salary if you are in a small company then you can expect accordingly but if you are in any corporate sector or in a grand industry then you can expect and demand a high salary package.
Here is an overview of pay scale according to skills:
An intern earns around 5,000-18,000 per month.
Digital Marketing Executive earns around 2.5 to 4.5 lakhsPA,
SEO Executive earns around 2.5 – 3.5 LPA
Social Media Executive earns around 3 – 4 LPA
PPC Analyst earns around 3.5 – 5 LPA
Content Writer earns around 2.5 – 4 LPA
Email Marketing Executive earns around 3 – 4 LPA
So you can see it is a very good spying field if you have skills.
Skills Required In Digital Marketing Field:
A digital marketer should have many skills . One should have the technical knowledge and should be innovative with advancement strategies.Some technical skills are required for this field is as below:
- SEO and SEM
- Email Marketing
- Content Marketing
- Social Media Marketing
- Web Designing
- E-Commerce Marketing
- Communication Skills to build relations with people
- Adopting new techniques
- Digitally Development techniques
- Strategy and Planning of Continuous Growth
- Learning Habits
- Problem Solving Nature and Techniques
How to Start Your Career In Digital Marketing?
To start a career in digital marketing has various components and knowledge of different kinds of skills. Furthermore, you have to understand the base and core values of this field, you have to know if your interest lies in this career or not. Here are some steps to start digital marketing as a career.
1. Understanding Basics Of Digital Marketing:
Digital marketing doesn’t solely revolve around social media, it is much more than that.
It includes some important points which are listed below:
- Social Media Marketing
- Content Marketing
- Email Marketing
- PPC (Pay-Per-Click)
- SEO (Search Engine Optimization)
2. Discover Your Focus Area:
Digital marketing offers a range of specialized areas. Consider your personal interests and strengths to determine the path that suits you best.
- Web Designer
- SEO Specialist
- Content Marketer
- Email Marketing Specialist
- Social Media Manager
- PPC Analyst
3. Build Practical Knowledge:
Practicing more will make you gain more experience and knowledge.
- Internships
- Freelance Projects
- Starting a Blog or Website
- Experiential Learning
4. Collaborate And Keep Improving:
Build relationships with peers and stay updated about the digital marketing community.
- Be Connected On Linkedin
- Attend Webinars And Workshops For Updates
- Join Online Forums
FAQs:
1-What is Digital Marketing?
Digital Marketing involves promotion of products and services on online platforms.
2-What are the skills required in Digital Marketing?
Digital Marketing involves a wide range of skills like content creation, social media marketing,web designing, SEO, data analysis etc.
3-What kind of jobs are provided to a Digital Marketer?
It includes various job opportunities like SEO specialist, web designer, social media marketing manager, content strategist, Email marketing specialist etc.
4-What is the expected pay scale in Digital Marketing?
There are different levels in this field and salary is accordingly but if you are well skilled and experienced in this field then you can expect 3-5 lakhs per annum.
5-How to start a career in digital marketing ?
To start a career in Digital Marketing you should have the knowledge of this field. You can do a course and have a certificate from a good institute for deep knowledge.
6-What is the minimum qualification for Digital Marketing?
There is no requirement of academic qualification. You should have knowledge of Digital Marketing.
7-Is there any work from home opportunity for housewives, and part time jobs for students ?
Yes, a housewife and student can do it in their convenient time. You can do it as a freelancer and earn a side income.
Conclusion:
Digital marketing has evolved into a great career path, offering a mix of creativity, technology and problem solving capacity. Digital marketing comprises comfortable and flexible working hours. The pay scale is higher than other careers comparatively .Digital marketing allows continuous growth and efficient learning and countless opportunities. Many companies are in search of digital marketers, which can provide employment to many skilled people.
